The Wines of Long Island was originally published in 1987 and a second, revised edition was issued in 2000. 19 years later, it remained the best and most complete single volume on the history, geography, viniculture, winemaking, and the wineries of Long Island. It was carefully researched and very well-written. It was also seriously out of date.
In the 19 intervening years a very great deal of change has taken place in the wine industry of the region. In 2000 there were 25 wineries and vineyards, about half of which are no longer in business; in 2019 there are 62, including several wine brands that have no winery or vineyard as such and use a crush facility. A handful of the wineries are not even in the East End, but elsewhere in Suffolk County, with two in Brooklyn.
19 years ago the issue of sustainability was scarcely on the radar. Today, sustainable winegrowing is a major issue worldwide, and a new entity, the Long Island Sustainable Winegrowers association, is providing independent certification for members.
The new edition of The Wines of Long Island provides all this new information as well as updates to the history of the region in a new edition. Every wine producer on Long Island is described in the book, some extensively, often with anecdotes. This edition is intended as the principal reference and guide for the wines of Long Island. It has 274 pages, a foreword by Louisa Hargrave, and an expanded section on terroir, varieties, and vintages. Most of the more than 130 illustrations are in color and were taken by the author.
Mark Squires of The Wine Advocate says, “This book’s greatest virtue is its ability to appeal to both geeks and average consumers. It tells you where we are and how we got there.”
Kevin Zraly, wine instructor and author of the popular Windows on the World Wine Course, writes that the book is “a must-read for anyone visiting the wineries of Long Island.”
Carlo DeVito, author, East Coast Wineries , writes: “Though I taste in the region annually, Mr. Moreno-Lacalle’s book is the best tour of Long Island wine I’ve had in years. Thorough, complete, and definitive. The author has done a superlative job.” He also wrote a review of the book on his own blog Website, East Coast Wineries.
Louisa Hargrave, a founder of the Long Island wine trade, wrote in the foreword of the book: “Palmedo and Beltrami revised their own book in 2000. Now, the time is ripe again for revision. How appropriate it is that they handed their project over to José Moreno Lacalle, a man who, like themselves, views the wine business with the perspective of his own successful career outside the industry. With worldliness and sophistication, he brings his profound interest in the topic—twinkle in the eye, and glass in hand.”
My favorite review by a non-wine person is the editor of the Gardiner Gazette (Winter 2020), which starts: “The mark of good writing, I believe, is writing that makes us interested in something we’re not interested in.” She went on to say that she expected to “skim a few pages and write something brief. . . I’m interested in wine only to the extent necessary to get a glass in my hand on a Friday night. . . By page five I realized that I was actually reading. By page 19, I was getting impatient to start skimming. By page 30 I surrendered and settled in for a long read.” The review then goes on for several paragraphs, but you get the picture! (Disclosure: I write for the Gazette, but the editor does no favors.)
The book has been published under my own imprint, Rivers Run By Press, since late August 2019, and is already in four bookstores on Long Island: Southampton Books in Sag Harbor, Canios Books, also in Sag Harbor, Burton’s Books in Greenport, and Book Hampton, in East Hampton. Kitchen Arts & Letters in Manhattan is also selling the book. As of October, eleven wineries also carry the book: Baiting Hollow Vineyards, Bedell Cellars, Castello di Borghese, Channing Daughters, Laurel Lake Vineyards, Osprey’s Dominion, Raphael, Roanoke Vineyards, Sannino Vineyards, Sparkling Pointe, and Wölffer’s. It is also available at the wine shop, Wines By Nature, in Wading River. Copies can also be ordered directly from me on this Website (see the top of the page), and soon from Amazon.
In the meantime, I’m hoping that Wine Spectator will review the book, but it will be a few months before that happens.
NOTE: For errata and updates to the book, see the post below.
I have been writing about winemaking and viniculture in Long Island for my blog, Wine, Seriously, since 2010, when I earned the Wine & Spirits Education Trust (WSET) Diploma in Wine (a professional certification). I also have an MA in Art History as well, which gave me the foundation to use a scholar’s approach to writing the new book.
According to the winery’s Website, it was sometime in the 1980s that Sam Rubin ventured to eastern Long Island and acquired what has since become Baiting Hollow Farm Vineyard (BHFV). A lifelong farmer and naturalist, he began to till the soil, the basis for all great wines, using only organic compost and other natural inputs.
On his first 3.5 acres, Sam planted fine French vines and more were added after he purchased 13.5 adjoining acres. By then, his son Richard, a successful business entrepreneur, saw that his father needed help, so he stepped in with a sound business plan and a talented team to oversee and supervise wine production and vineyard management. Their approach has been successful in the context of the rather temperate and conducive climate of the region. The aforementioned, along with their hard work and high standards, remain the foundation for BHFV’s wines. The fact that they use no chemical fertilizers or herbicides (they merely turn weeds right back into the soil to enrich it) are key ingredients in their not-so-secret estate grape-growing recipe.
Sam died in 2014 at the age of 87, but the family has continued on with Richard at the helm. Steve Levine, who married Sam’s daughter Sharon, is the General Manager.
Tom Drozd, the winemaker, is a Riverhead native. Farming is in his blood, for as a child he would visit his grandfather’s farm in Jamesport and help with the picking of vegetables that grew there. Years later that farm was sold and is now part of Jamesport Vineyards. He has had long experience making wine in the region, going back to 1998, starting at Palmer Vineyards, where he worked until 2006 and then at Pellegrini Vineyards until 2014. Tom has been the consulting winemaker for Baiting Hollow since 2003. Richard Rubin and he work together on the blending of the wines, which are made at PWG. Bill Ackermann is the vineyard manager.
BHFV consists of 17 acres with 11 acres that are planted. Their estate fruit is supplemented with grapes from quality growers when needed to fill the demand for their wine offerings. They purchase Chardonnay grapes locally and until 2015, bought Riesling exclusively from the Finger Lakes. A more recently planted three-acre block of Riesling in their own vineyard allows them to claim that this varietal is from their own harvested fruit.
Tom is a firm believer in the idea that “it all starts in the vineyard.” For him, knowing the vineyard means walking it and carefully observing how the fruit is developing, for that tells him the direction that he’ll take once the actual winemaking commences. He sees himself as a caretaker of the fruit, working along with Bill Ackerman. What makes it particularly interesting is that Tom is still able to accomplish this even after having moved to Florida a couple of years ago. He communicates by phone and over the Internet (a method that permits him to view the crop between trips back to Long Island). He flies up regularly to be more hands-on, especially as harvest approaches. He makes the wines at Premium Wine Group’s custom crush facilities in Mattituck.
BHFV had, since 2007, maintained a horse-rescue sanctuary, which got started when they learned that countless numbers of American horses were being shipped to meet horrible deaths in both Canada and Mexico to satisfy an International market for horse meat in parts of Europe and Asia. They knew that we do not slaughter horses or eat them in the U.S. since they are revered and loved in our culture and so they were deeply disturbed. Further, they had discovered that the vast majority were young and healthy and this caused them to take action!
BHFV saved many horses over the years and have thankfully adopted out those they have rescued to loving homes by way of Sharon’s efforts and how caring, particular, and discerning she is. What remains is their ongoing effort to continue to raise funds for this cause. For this purpose, there is a wine-label series named after four of their former sanctuary’s most beloved residents. Wonderful individual wines offerings are available; ‘Mirage’ (a red blend), ‘Angel’ (Chardonnay), ‘Savannah’ (Rose) and ‘Isis’ (Dessert). A percentage of the proceeds from the sale of this horse rescue wine series go to support other reputable horse sanctuaries.
Its Website provides much insight about the goings on at BHFV, and while wines can be purchased online with free shipping and special offers, there seems to be limited technical information about them. However, this may be found by both email and phone inquiry.
When visiting wine country along Sound Avenue on the North Fork, BHFV is the west-most vineyard, located just east of Edwards Avenue. The tasting house, in the style of an English pub, is located in the carefully-restored 1861 farmhouse seen above.
Food & Wine Magazine, in its November 2015 issue, listed BHFV as one of the 20 “Best Long Island Wineries to Visit,” while Travel and Leisure selected it as a top wine destination for the Riverhead-Suffolk County region in 2018.
Why? Because the Rubins devoted nearly all of the first floor of a carefully-restored farmhouse and rustic rear courtyard to a tasting area. A visit is rewarded by a sense of history as well as comfort in which to relax, taste, and enjoy the food & entertainment.
Many of their wines have won awards in competitions. The 2011 Sweet Isis, a Riesling dessert wine, won Double Gold at the 2014 Finger Lakes International Wine Competition; the 2013 Riesling, just off-dry, won Double Gold at the 2015 Competition; the 2014 Cheval Bleu, a dessert wine based on Cabernet Franc, won Double Gold at the 2017 NY Wine & Food Classic; the 2014 Cabernet Sauvignon won Double Gold at the 2017 Finger Lakes IWC and; the 2015 Riesling won Double Gold at the 2019 Finger Lakes IWC. That’s not to mention all the gold and silver medals that their other wines have been awarded just since 2012.
Jason’s Vineyard is in Jamesport on the North Fork of Long Island, encompassing 20 acres that he planted in 1996. But this was not Jason Damianos’s first vineyard. He had already worked at Pindar for much of his adolescence, so he really knew what it was like to work in one.
Jason, an intense and determined man, spent many of his weekends and summers during high school on Long Island working among the vines, cutting, pruning, suckering, and weeding, under the tutelage of the then winemaker Bob Henn. This is where he got his first exposure to the hard work in the fields that is the essential precursor to successful winemaking.
After studying business at the University of Hartford and obtaining two degrees, Jason found himself wearing a suit and being miserable. On visits to Pindar he would chat with Bob Henn, who advised him, “Jason, why don’t you become a winemaker? You don’t have to wear a suit. Do something you really care about.” The proverbial light bulb brightened and Jason went west and obtained a degree in oenology at California State University in Fresno, where he graduated with honors, followed by several years of training at the University of Bordeaux—a Mecca for wine students; he worked in renowned regions like the Médoc, Premiere Côte de Bordeaux, Loupiac and Cadillac.
Influenced by his experience in Bordeaux, Jason planted his vineyard with very little space between the rows, largely to reduce the number of buds to about 30 instead of 60 on each vine, which should help promote superior fruit. Today the vineyard flourishes with carefully-selected French clones of Chardonnay, Merlot, and both Cabernets. The spacing he chose directly contradicted what the Cornell viticulturists who had come to dispense advice had told the new vineyardists of Long Island, going back to the time of the Hargraves. The Cornell team advocated nine by twelve-foot spacing between the vines. Jason remonstrated with them, saying that the soil here was different—not clay as in Northern New York, but topsoil and sand (not to speak of the difference in climate)—and he refused to take their advice. His experiences in France had convinced him that Long Island needed to look to the maritime province of Bordeaux for inspiration, rather than California, since he is convinced that climatically and topographically there are more similarities between Bordeaux and the Twin Forks than perhaps anywhere else, particularly Northern New York, so Jason planted accordingly; his vines are spaced one meter by two meters apart.
In the spirit of the Golden Fleece, Jason brought a flock of sheep and alpacas to look after the vineyard in the most sustainable way he knew. They keep the weeds down and mow, with no need for mechanical intervention and, as a bonus, they fertilize the vines. The alpaca helps ward off pests.
Jason produces tightly-structured, full-bodied, and age-worthy wines that can, after reposing in a cellar over a span of time, eventually ripen into deeply-rewarding and long-lasting wines. This poses a dilemma for him since he feels the marketplace wants wines that are more immediately accessible. This dilemma is faced by a number of Long Island wineries. A compromise is not always easily obtained except by offering a wide selection of wines, some of which provide immediate and pleasurable consumption while others are for the more patient drinker who is willing to let the wine evolve in bottle for several years before pulling a cork.
The tasting room as the good ship Argo, which took Jason & his Argonauts to their fate.
The tasting room is unique, given its abstracted representation of the ship Argo, which was sailed by Jason and his Argonauts in search of the Golden Fleece. It adds a certain rather wacky charm to what would otherwise be just another tasting room. Greek mythology, history, and literature all enjoy a large place in the Damianos panoply of Long Island wineries: Pindar, after all, is named after the great ancient Greek poet, and two of Jason’s wines are named Golden Fleece and Hercules.
Jason & one of his sheep
Tragically, Jason, 49, died after a traffic accident on December 30, 2016. His family, which is very close-knit, is determined to keep his vineyard and winery in business for the foreseeable future. After all, they also run Pindar, Duckwalk, and Duckwalk North, so they know what they are doing. Still, his loss is a significant one for the wine community. He was also director of wine making at Pindar.
In January 2018 it was announced that Jim Waters, of Waters Crest Winery, has closed his tasting room and winemaking facility to become winemaker at Jason’s. Jim has long had a relationship with the Damianos family, and they have agreed that Jim can continue to make his own wine at the facilities as well for his Waters Crest wine-club members. His wine will be made in small batches for a club that he wishes to limit to no more than 500 members; there are already 400.
Wine offerings may vary from this list. 5 whites: ‘Golden Fleece’ (an assemblage of five white grapes: dominated by stainless-steel-fermented Chardonnay plus Seyval Blanc, Cayuga, Vidal Blanc, Riesling), Chardonnay, Pinot Blanc, Riesling, Sauvignon Blanc, 2 pinks: ‘Andy’s Candy,’ Rosé; 5 reds: ‘Hercules’ (a sweet red blend of Cabernet & Merlot), Cabernet Sauvignon, Malbec, Meritage, Merlot; 1 fortified: a port-style dessert wine.
Barney Loughlin, who died in early 2017 at 91 years of age, was a true American original.
He grew up on Meadow Croft Estate, right in the middle of Sans Souci Lake Nature Preserve in Sayville. His property of 20 acres, including his 7-acre vineyard, was acquired from the Roosevelts after the war.
After he left the army Barney first worked as a linotype operator for a small Sayville paper and then opened a print shop in town. However, he hated the work and was seeking an alternative.
Having served in Europe he had learned about wine and liked it. So Barney became interested in what was going on in the North Fork with the vineyards and wineries proliferating there. When he was told that wine grapes couldn’t be successfully grown near the South Shore of Long Island, he assumed the challenge (“it drove me nuts.”) and bought 1,800 vines which he, his wife Christine, and their three daughters planted by hand in 1984.
To get to the tasting room one takes a long drive down a dirt lane that runs past the magnificent home of John E. Roosevelt–a nephew of Theodore–Meadow Croft Estate. Shortly after that there are a couple of very decrepit structures, which include a storage shed and the winery.
Much further on (about a quarter of a mile, stands a shed that contains the tasting room. It’s a rough clapboard structure that announces itself with a neon OPEN sign.
On the particular day that we visited (in March 2016) there was a nip in the air and the wood stove inside was roaring. Barney was seated with his back to the heat and in front a portable radio blared Country & Western. When we asked him questions we had to shout to be heard, for he didn’t turn the volume down. His eyes were weak, his hearing worse, and the day before he’d fallen off his tractor and walking was painful for him.
The interview, such as it was, drew from Barney some profane reminiscences of his time as an U.S. Army infantryman in Italy, France, and Germany during World War II. He saw combat at Monte Cassino, which he described as “hell.” It turned out that Barney had myriad press clippings and photographs in an album that he’d had printed as a book. It covers the period from World War II to the present. His granddaughter, Brittany, pulled it out for our perusal, as can be seen in the photo above.
One of the biggest problems facing Barney’s vineyards is the fact that it is surrounded by forest. Deer, bugs, and birds have ravenous appetites sated by eating his grapes. The crop loss can be significant. Hence, his output each year can vary considerably, not only because of the weather.
Originally his wines were made at Peconic Bay Winery by Ray Blum. After the Lowerres purchased Peconic Bay they hired Greg Gove as winemaker, who then took over winemaking for Loughlin. As it turned out, Greg raised the quality level of Loughlin wines so much that Barney would accept whatever advice Greg gave him. In fact, Greg urged Barney to start a winery operation of his own, so with Greg’s guidance and advice he purchased grape-handling equipment, a bottling line, tanks and barrels, and by 2008 Greg was making the wines at his property (mis en boteilles au château).
Since Barney’s death his daughters, Mary Ellen Loughlin, Beth Cutrone, and Patricia Jones, have decided to keep the business going. Patricia works in the vineyards, Greg now is a consultant, while Beth is the winemaker. Mary Ellen keeps the books. Brittany, who lives in the city, comes out every weekend to run the tasting room. But Barney’s irrepressible personality shall be deeply missed.
Recommended wines: Chardonnay (dry, rather bright, lemony aroma and flavor, well balanced)
Also, Cabernet Sauvignon, Merlot; South Bay Breeze Blush (a blend of the Merlot and Cabernet grapes with no skin contact and has residual sugar.)
They are also coming out with a rosé, called Pinky Rosé, as a homage to their old donkey (depicted on the label).
Year Established: 1984, winery 2008 Vineyard: 7 acres
Annual production (varies by vintage): about 1,000 cases
From the east or west of Long Island, go south on Lakeland Ave off Sunrise Highway, towards Sayville. Lakeland Ave will eventually turn into Railroad Ave.
Take that further south toward Main Street and the center of town. Turn left at the light and stay to your immediate right and proceed east down South Main Street. Pass one light and continue on east. You will pass St. Ann’s Church on your left, and before you go over a small bridge there will be a white sign on your left and winetasting sign on your right.
Turn left and proceed down the dirt road bearing to the right of Meadow Croft Estate.
Brooklyn Oenology Winery (pron. ‘EN-ology’, or simply ‘BOE’), started as a locally-focused winery based in Williamsburg, Brooklyn, founded in 2006 by winemaker Alie Shaper. BOE’s intention is to bridge the creative culinary, agricultural, and art worlds by crafting regional wines from New York State grapes, primarily from the Finger Lakes and Long Island, and by displaying the work of New York City artists on the bottle labels.
Alie’s own trajectory into the wine world was rather inadvertent. An engineering student at Cornell University, in her Senior year she enrolled in a course on beverages at the famous Hotel Management School. She thought that this would be an easy, relaxing course, but it led to her becoming hooked on wine. A second course at the School about the wines of New York State was another revelation for her. Nevertheless, she earned an engineering degree and went to work in Silicon Valley. It wasn’t long before she decided this wasn’t the life she wanted to lead so she quit and took some time figuring out what she wanted to do. She answered a help-wanted ad for the tasting room at Rivendell Winery, in New Paltz, NY. While there she developed a database for tracking their wines. When the owners, Robert Ransom and Susan Wine, opened a New York State-only wine store in Manhattan called Vintage NY, she went to work there. It would be the model for BOE.
In 2000 Alie went to live in Long Island and walked into a newly-opened wine bar-cum-restaurant run by Tom Schaudel and offered her services as a wine steward. Well, they hadn’t thought about that and hired her immediately. She became responsible for the wine lists of all three Long Island restaurants. Next she joined Southern Wines and Spirits, the largest wholesaler/distributor in the country. In 2005 she moved to Brooklyn, where “lightning struck” and she realized what she really wanted to do.
However, there was a “small problem.” She had wide experience and a solid education but had never done production work in a winery. In 2006 she sent résumés to wineries out West, but only applied for a position at a single producer in the East: Premium Wine Group. She had long admired Russell Hearn’s winemaking and, fortunately for her, with degrees in science and engineering, she was hired as a technical lab assistant, working with Robin Epperson McCarthy, then the lab head. She took samples of every batch of wine, bring them to the lab, and smell, taste, and analyze all of them. This and work in the cellar gave her the experience she needed.
After two seasons at PWG, she purchased two batches of wine for sale, blended them, and bottled them with the BOE label. Now she had 500 cases of two wines, a Chardonnay and a Merlot, and she decided, given her shoestring budget, to start wholesale, given that she still couldn’t afford a space. This was what she calls “phase one.”
Setting up her new business proved to be more challenging than she expected, particularly because the State Liquor Authority (SLA) suffered from a serious case of the “slows.” She was issued three temporary licenses in a row before she finally got a full permit. As she couldn’t sell wine without an active license, it hampered her work significantly and affected her cash flow.
She got on her feet and moved on to “phase two.” She found a space in a commercial building, opening for business in 2010 as the BOE Tasting Room and Gallery. It featured regular shows of label artists’ works, wine-pairing events, classes, private parties, and more.
Unfortunately, the Brooklyn tasting room was closed at the end of November 2016 due to rising rents. BOE will continue to make wine at PWG from purchased fruit and the line of wines will remain intact, but a new tasting room has now been opened in Peconic. The wines continue to be offered to wine club members as well as on line at the BOE Website. They are also sold in over 150 stores and restaurants around NYC, Washington DC, Virginia, and beyond.
“Phase three,” the last of her long-term plan, was to build her own winemaking facility on whatever new premises she finds. That would require a large capital investment that, for now, is a long way off. Meanwhile, she also serves as consulting winemaker for Croteaux Vineyard and phase three has been put off for the time being. Instead, Alie has entered into a partnership with a long-time friend and former PWG colleague, Robin Epperson-McCarthy, of Saltbird Cellars, to open a shared tasting room, Peconic Bay Cellar Door. All of which is to say that BOE is no longer in Brooklyn, but it had a mighty good run there.
The February 2016 issue of Wine Enthusiast listed BOE as one of the top urban wineries in the country. In the March 2016 issue of WA, BOE’s 2014 As If ‘Serendipity’—a Chardonnay, Viognier, Sauvignon Blanc blend—was awarded 90 points, with the comment that it was “beautifully focused.” She worked on this blend until she got it “just right.” The Viognier, a variety she loves, is only 30% of the blend, but it stands out. Wine Enthusiast loved the 2013 Broken Land White (Finger Lakes) made with extended skin contact and awarded 90 points.
There are 13 wines under the BOE label, four wines under the Shindig brand (a collaborative effort with Andrew Stover, who’s in the DC area), as well her new ‘As If’ label, which was launched in June 2016. This is her small-batch, high-end, signature series, a celebration of the success that BOE has enjoyed so far.
From the Website: “We are committed (in the lunatic sense) to making very calculated wines in the rebel way. This label represents the culmination of years of trans-equatorial wine wanderings. We apply learned methods from this and other cool climate regions to make unique wines that honor the distinctive maritime terroir in which they are grown– here in this place, at this time”
It all started in 2003 when Robin Epperson-McCarthy was studying for a future in medicine and the rent was due. So, through word of mouth among the Peconic Bay Sailing circuit she heard of a job that could utilize her science training, was interesting, and paid lots of overtime. That turned into working 6 days a week and 10-hour days in the PWG wine lab in the course of a harvest. That one vintage turned into 12 years of global wine trotting; she never completed her medical studies
In 2007, which was one of Long Island’s standout vintages, there was an abundance of quality fruit and Robin decided to try making just one ton of Chardonnay into wine using skills recently acquired in New Zealand and Tasmania. This stainless-steel Chardonnay was the start of something. Most was sold to a close friend for a superior Chardonnay blend, but before the blend was made a few bottles made their way to the tables of family and friends.
2014 proved to be another outstanding vintage and again Robin decided this would be the year to make just one label sourcing Sauvignon Blanc from some of the best vineyard masters. In the hunt for fruit she found not one but two blocks of vines that encompassed all that North Fork of Long Island Sauvignon Blanc could be. Then she found Chardonnay planted in a unique clay deposit that could not be left without a destiny. Then came a block of inky black Merlot and a block of sensual Cabernet Sauvignon. One original variety has now been accompanied by four others, so it now offers a barrel-fermented Sauv Blanc (Migratus), a rosé (Cabernet Frank/Syrah) and a red blend of Merlot and Cabernet Sauvignon called Harbinger.
As the Website says, “Saltbird Cellars collection of wines are bred purely from passion and the freedom to follow your (in)sane ideas.”
As of August 2017 Saltbird and Brooklyn Oenology have teamed up to share a tasting room:
Peconic Cellar Door
Opened in August 2017, this is a joint venture by Alie Shaper of BOE and What If wines, and Robin Epperson-McCarthy of Saltbird Cellars. Both are small producers who purchase their fruit from local vineyards and make their wines at PWG, but each has her own distinctive style, or better put, styles of wine. They joined forces to open a shared tasting room, with both a bar and a table for six.
Cellar Door is the Australian term for tasting room (Alie’s boyfriend is from Australia), and the 600 sq. ft. space is an old storefront with a minimalist décor but inviting ambience.
On October 19, 2016, this final e-mail came from Southold Farm + Cellar:
“Despite the hardships, the wines, made with indigenous yeasts and minimal amounts of the preservative sulfur dioxide, have been beautiful.” —Eric Asimov – New York Times.
By now most everyone should have had their wine arrive. Thanks to all of you for your support and patience as we made our way through that deluge of orders (during harvest no less!)!
We are going to keep the online store open until October 28th, with the last shipments going out by October 31st. So if you’d like to stock up for the holidays now would be a good time as we don’t imagine we’ll be up and selling again until late Spring 2017.
So with that and the last of the grapes having been picked, the time has come for Southold Farm + Cellar to say goodbye to its current home, the place where it all started and begin the transition to its new home in Texas. We don’t want to get too maudlin, but we are going to miss this place and the people who have been a part of our little winery’s journey. We are better having had this opportunity here, even if it was only for a short time, and we wouldn’t change any of it, because as the old saying goes: things happen for a reason. So we leave with no regrets and our hearts full of excitement for what is to come.
However, read this late appreciation of Regan’s wines from none other than Jane Anson of Decanter Magazine: Decanter, Nov. 18, 2016
Update 19 August 2017: The Meadors are now settled in Fredericksburg, Texas, in the heart of the Hill Wine Country. They still have leftover inventory of their 2016 Long Island wines. Their new wine study is to open in a few weeks.
As of 10 September 2018 the winery is now producing its own Texas wines.
Whisper Vineyard is well off the beaten track in Long Island, given that it’s located in St. James, which is near Stony Brook, close to the middle of the Island and miles from the North and South Forks that comprise the East End. Owned and operated by Steve & Laura Gallagher and Barbara Perrotta of Borella’s Farms. They believe that by continuing the agricultural use of their land, they can help to retain the farming history of Long Island and preserve their family’s farming roots dating back to 1945.
In 1950, Joseph Borella purchased the properties known today as Borella’s Farmstand. In 1954 he married Theresa Scarcella, founder of Scarcella’s Florist in Cold Spring Harbor. Together they raised their two daughters, Barbara and Laura – instilling in their children a passion for the land and a strong work ethic. Farming was a family way of life.
In 1967, Joseph diversified from potatoes and cabbage to a larger venue of vegetables along with floriculture and horticulture, spearheaded by his wife Theresa. He farmed every single day until his death in 2008 at the age of 89.
Their son-in-law Stephen Gallagher joined the family business in 1986. Steve developed a great passion for the land and deep appreciation for farming. Looking to keep their agriculture roots intact and to keep the family farm viable, Steve began extensive research into vineyards, wine and winery production. Studying geological climate, soil conditions and which clones would be most compatible with the terroir, the family planted their first clones in 2004.
It all began when Steve thought to use a patch of ground that was lying fallow as a vineyard. He spoke to his father-in-law and asked if he could use that land for a few years. Joseph replied, “Fine, go ahead. I can plow it up any time.” What can one say, it was a father-in-law/son-in-law relationship. Thus were vines planted on 14 acres of an 18-acre plot. The vineyard is currently maintained by Michael Kontokosta, who in addition to being an owner and the vineyardist at Kontokosta, is also a vinicultural consultant.
The varieties planted included three Dijon clones of Chardonnay, three clones of Merlot, Napa clones of Cabernet Sauvignon, as well as a small patch of Malbec, some Albariño, Cabernet Franc, and Pinot Gris. The Albariño was planted by accident when it came mixed in with an order of Cab Sauv. They use the small amount of Albariño they have to blend in with the Chardonnay to give it greater depth and definition with a touch of lemon zest. All the wine is made on contract by Eric Fry at Lenz, and the wines are made to reflect the soil and climate of the vineyard’s area of Long Island. Well, there is one exception: Whisper buys Sauvignon Blanc fruit from Raphael and has the wine made by Anthony Nappa. With respect to the wines made from estate fruit by Eric, there is little question of the winemaker’s hand at work, but it enjoys the character of its distinctive terroir. All the wines sampled were of very high quality, which is to be expected, given the winemakers.
The vines are grown sustainably in what Whisper Vineyards’ owners feel reflects a deep respect for the land. Although not members of the LISW program, they were thinking about sustainability from the very beginning. For example, they purchased a tunnel sprayer to contain the sprays and prevent drift. After all, they have a school nearby and neighbors living in the area. Thus, Whisper Vineyards wines are crafted with grapes that are sustainably-farmed and hand-harvested – just like the vegetables at Borellas Farm have been for over half a century. In fact, there is no mechanical harvesting at all, and picking and sorting with care by hand are crucial to the quality of the wine that’s made.
According to Steve Gallagher, an important advantage enjoyed by the farm and the vineyard is its isolation from the vineyards on the East End, particularly those of the North Fork. In his view, having so many vineyards cheek by jowl means that disease, spray drift, and so on are too easily shared across properties. To him, this isolation has meant that when problems, such as fungus and mold, are encountered at the vineyards to the east, they have little or no effect on Whisper’s vines.
Another point he made is that having taken six years to research viniculture meant that he was able to select the best clones and rootstocks for his vines—something that earlier vineyards had to learn by trial and error. Before he planted anything he examined the soil in the fallow field and determined that it had an organically-rich topsoil four feet deep with two feet of clay beneath that. Indeed, Steve told of how his father-in-law, an experienced farmer, was looking for property to buy for a farm in 1950, and coming to this property, took a handful of soil in his hand and compressed it, thereupon making an offer to the then owner. That’s how good the soil is.
They opened the Saint James Tasting room/Wine Boutique in November 2013 for tastings, wine sales, wine gift-related items & small events. Open Fridays and weekends, they offer music every weekend. They have a wine club as well, with a nice selection of wines: Sparkling, Chardonnay, Pinot Gris, Dry Rosé, Sauvignon Blanc, Off-Dry Riesling, Merlot and Cabernet Sauvignon. They also offer reserve wines: 2007 Chardonnay, 2007 Merlot, and a 2007 Red Cape Blend.
Whisper has a big secret as well: plans to build an impressive new tasting room, as seen in the elevation plan at left. Perhaps a winery could be installed as well, but all of this is well down the road, as at present the only impediment is money. After all, they do not have the deep pockets of a Wölffer, Raphael, or Kontokosta, but they have the passion.
based on an interview with Steve Gallagher, March 30, 2015
“I’m only concerned about two things here: land preservation and the quality of the wine. I want people to come here in 1000 years and see the same thing.” – Russ McCall
With Long Island’s largest vineyard of Pinot Noir, and an equally-sized vineyard of Merlot, McCall focuses on crafting low-yield, quality-driven wines. The original vineyard (planted in 1996) and surrounding farm are in the town of Cutchogue, which the McCall family has called home for generations. The home of McCall Wines is an old potato barn previously used as a horse stable. The rustic tasting room is there, with its collection of old tools decorating the barn walls and the concrete buttresses reinforcing the walls a constant reminder of the North Fork’s agricultural past. There it sits on the property, surrounded by an expanse of lawn and a charming, pastoral feel to it, with Charolais cattle grazing in the adjacent pasture.
Until roughly three hundred years ago, Downs Woods and the adjacent McCall vineyards were the cultural center of an Algonquin Indian tribe. Known as Fort Corchaug, these natives long ago selected this unique maritime area along the estuary as their home. About two hundred years later, in 1902, Russell Simeon Walker, president of the Dime Savings Bank in Brooklyn, rode his horse and buggy out to the North Fork to find a summer home. From the Walkers to the Munkenbecks down to the McCalls, the property has remained in the family for generations.
For years Russell McCall worked as a distributor for high-end wines in Atlanta, Georgia, but an offer too good to turn down led him to sell the business and return to Long Island. Hence his interest in fine wine found a home for making his own. And he knows what he wants.
At the farm, a commitment to the preservation of local wild and agricultural land and to the environment is an important part of McCall’s mission. In 1996 Russell McCall allied himself with the Peconic Land Trust to save Down’s Woods, Fort Corchaug, and the farmland adjacent to his family’s property (over 200 acres in total) from the threat of a proposed development of condominiums, after which he replanted the corn and potato fields with 21 acres of vineyards. By selling the development rights, he has guaranteed that it will remain in a wild, natural state or be devoted to agriculture in perpetuity. (The Trust is funded by a 2% land transfer tax whenever land is sold. The tax goes to the township and accumulates 100s of $1,000s, which then allocates the money to the Trust and decide which property to purchase the rights from.)
The tasting room is in an old barn, of which Martha Steward said, “In the charmingly rustic tasting room, I got to sample some of the wines and I was so impressed that I bought a mixed case, which I enjoyed immensely.”
The addition of a wind turbine in 2010—the first for a farm in Long Island—has provided the clean wind energy; enough that it also supplies clean power to the Long Island Power Association.
In the same year, McCall began ranching organically grass-fed Charolais cattle, which graze in the fields by his vineyards. There are 50 head of cattle, of which 10 to 15 are sent to an abattoir each year and the meat is then sold to high-end restaurants as well as at the farm store. The animal feed on grasses that have not been chemically treated for 15 years, so effectively organic.
With the use of innovative techniques such as recapturing spray, they manage to limit the use of pesticides and herbicides and ensure that they don’t dissipate from the vineyard or affect either the neighboring preserve or the Charolais cattle, not to speak of the native wildlife, so that on any given day one may see foxes, pheasant, deer, hawks, turtles, wildflowers and more.
Committed to quality and sustainability, McCall released his first wines in 2007. Since then, they have found critical acclaim. They can be found on the wine lists of a handful of upscale restaurants in New York City and on the East End.
Corchaug Estate Vineyard
The original vineyard that Russell McCall planted in 1997 is referred to as Corchaug Estate. This vineyard was established on land rescued from development that borders the historic Fort Corchaug site and Down’s Woods preserve. The estate also includes our tasting room, an existing barn reclaimed as a place for visitors.
The southern end of the vineyard is planted with 11 acres of Pinot Noir, comprised by four clones selected from the best French clonal varieties grown in the Willamette Valley of Oregon, comprised by four clones: Pommard 4, and Dijon 667, 777, and 115. This is to date the largest successful Pinot Noir vineyard on Long Island.
Based on the French tradition, the vines are spaced closer than most in the region. On the north end of the farm the soil is rich with clay much like the best vineyards of Bordeaux, especially Pomerol, where there are ten acres planted with three clones of Merlot.
Just north of Corchaug Estate, across Route 25, lies a 16-acre vineyard planted by Dr. Peter Gristina in 1983. The neglected old vine Cabernet Franc, Cabernet Sauvignon, and Chardonnay plantings were taken over by the McCalls in 2010, who first leased it for three years to assure the quality of the fruit, as the vines were not all in good shape. While rejuvenating them they found that the vines produce excellent fruit, and expanded the vineyard by adding a block of Sauvignon Blanc once the property was purchased in 2013. The land is unique in its hilly relief and the inclusion of a large kettle hole nestled in a parcel of protected forest. The glacial terrain, mostly sandy loam, has a positive effect not just on the drainage of the vines, but also the characteristics of the fruit.
Hence, the two vineyards reflect French influence from two of its greatest regions, Burgundy and Bordeaux. Russell’s approach to making quality wine is focused on the vineyards, because as far as he’s concerned, the fruit determines what the wine will be come. In other words, there is no “winemaking agenda, just a farming agenda.”
McCall is quite candid in saying that He doesn’t always produce Pinot Noir successfully. A major reason for that is the unpredictable weather from year to year, a problem that is common for a maritime, cold-climate region. It is a difficult grape to cultivate because it is so sensitive the vagaries of clime and weather so that both yields and quality can be highly variable. These are reasons that it’s called the “heartbreak grape,” but what makes it worthwhile is how splendid a wine it can make in a good year. The McCall Pinots have received high praise from the NY Times, Wine Advocate, and Wine Enthusiast.
He predicts that the 2014 vintage has potential for greatness. The weather was sunny and there was nearly no rainfall for July, August, and September, creating dust-bowl conditions, bad for grass but terrific for grapes like Pinot Noir. By September the fruit was fully ripe and was all harvested; indeed, the Pinot is always picked between the 10th and 20th of September from the time that the vineyard was planted in ’97 with over 22,000 vines.
For example, in a humid climate such as Long Island’s, it’s necessary to start leaf-pulling early to expose the fruit to the sun and air so as to keep disease at bay. If needed McCall will have as many as 20 workers out in the vineyards pulling leaves. Indeed, at harvest all the grapes are picked by hand, for he doesn’t believe that mechanical harvesting has been perfectly sufficiently to be used for harvesting high-quality fruit. Furthermore, very much in the French tradition the vines were planted just three feet apart, which makes it even more difficult for machines to work in the fields. In other words, the vine density is about 2050 plants an acre given a 3×7 spacing. An important advantage of such close spacing is that it forces the vines to compete for water and rather than spread roots more or less horizontally they are forced to dig down into the soil—one of Helen Turley’s many axioms about winegrowing (in Russell’s eyes she is a genius). The result is that about two tons of grapes are taken from each acre, resulting in a total production of just under 5000 cases a year, depending on the vintage.
As for the future, Russell has three children, of whom but one may be interested in taking over, but it’s not yet his time.
In 2013 McCall was rated “Best Winery in New York” by the NYWGF. And in 2015 three of its wines were rate 90 or more in The Wine Advocate.
McCall’s makes two whites, a Chardonnay and a Sauvignon Blanc, that are quite good, especially as food accompaniment, but the winery’s real claim to fame is its reds, particularly the Pinots.
The 2010 Ben’s Bordeaux Blend is a wine that is only possible to craft in a great vintage like 2010. It’s produced from the best estate Merlot, plus three other varieties: Petit Verdot, Cabernet Sauvignon, and Cabernet Franc in roughly equal proportions. The blend of these Bordeaux grapes, often known as a meritage, is named for McCall’s late vineyard manager Ben Sisson. Drinking well now, it will continue to age well as a collector’s wine. The 2010 Merlot was highly praised by Wine Advocate (90 points) as an excellent food wine, given its somewhat understate though beautifully balanced style.
All the wines except for the Pinots are made by Gilles Martin, a highly-regarded consultant winemaker, at PWG.
The 2010 Reserve Pinot Noir is made from 100% estate-grown and hand-selected fruit from the very best grapes in the Corchaugh vineyard, the 2010 reserve shows intense fruit and subtle earthy and mineral notes with a hint of the sweetness of French oak. Extremely low yield, due to green harvesting, the 11-acre vineyard has intensified the deep essence of the variety. A wine like this is only possible once in a five to eight-year weather cycle. It is best to decant and drink now or to save it until 2017 or after. It was named “Best Pinot Noir in NY” at the 2013 NY Wine & Food Classic. The New York Times’ Howard Goldberg had this to say: “The star was the sophisticated 2010 Corchaug Estate reserve from McCall Wines in Cutchogue, which specializes in the grape; its combined breadth, depth and length was world-class (as its price might suggest). McCall’s regular 2010 Corchaug Estate ($39), almost as serious, was round and plummy.” Both are made at Millbrook Winery in the Hudson Valley for McCall by John Graziano (winemaker) and Bob Cabral (consultant).
Louisa Hargrave, doyenne of the Long Island wine industry, said of Russ, “Honesty is a mantra for McCall. ” But let Russ have the last work about himself: “You can sum me up simply. I’m not going to put our label on it unless it’s above average.”
However, none other than Jane Anson of Decanter Magazine had this appreciation of McCall’s wines: Decanter, Nov. 18, 2016
Anthony Nappa pictured with his wines prior to a Winemaker’s Tasting at Empire State Cellars in Riverhead
Anthony Nappa wears several hats at once: as winemaker for Raphael, a major winery on the North Fork, as founder and owner of Winemaker Studio in Peconic, Long Island, and as winemaker for his own brand of wines with intriguing names like Anomaly, Luminous, Spezia, and more. Of the eleven Nappa wines that are presently offered at the Winemaker Studio three have earned 90 points from Wine Enthusiast and a red has won 91 points–the highest score ever by WE for a North Fork wine. That’s really quite remarkable for such a small producer—albeit clearly a gifted one.
Anthony’s road to becoming a winemaker in Long Island was, as is so often the case, circuitous. Born in Massachusetts, he went to the University of Massachusetts in Amherst to earn a degree in agriculture with a focus on fruit-growing. A couple of years later he decided to obtain a degree in viticulture and found that the program at Lincoln University in Christchurch, New Zealand, was the most economical for an English-speaking country. It ended up being a degree in oenology as well, and that was where it discovered that he had an aptitude for it. Four years later he went to Italy, where his family is from, and spent a year at a winery near Naples. After six years abroad he returned and helped start a winery, Running Brook, in southern Massachusetts. He was there for a year before moving on to California to try winemaking there, but West Coast life wasn’t for him. Finally, in 2007, he came to Long Island, got married, and in partnership with his wife, Sarah Evans, who works as a chef, started making his own wine while working at Shinn Estate.
I met him several years ago, when he was at Shinn (2007 to 2011). He went there with the understanding that he could use their facilities to make wine for his own label, which bears his name. His first wine under his label was 200 cases of LI Pinot Noir that he dubbed Nemesis. After he left Shinn he focused more on his own wines and made them at Premium Wine Group, the custom crush facility in Mattituck.
He now has same arrangement with Raphael. As he explains, “We keep everything very separate. [Raphael’s] business is very separate from ours. We pay to make the wine here; it’s just like at Premium. We pay to store it; we pay everything just like we would if we were just a customer. A lot of times I’m working on my stuff, I’m working on their stuff or whatever, but I just try to keep everything very separate.” (To read about Raphael’s wines, see Viniculture in LI: Raphael.)
For Anthony, who has certainly had plenty of experience on both coasts, Long Island is the place to make wine in the East. He told me that “I really think Long Island is the best wine region on the East Coast by far. It’s so diverse; we’ve so much potential. The wines that I’d tasted even ten years ago were better than anywhere else along the East Coast, and they’re even better now.”
As Anthony Nappa Wines has no vineyards of its own, all the wines are made from purchased grapes. Anthony explains:
“I buy grapes from a dozen different vineyards. It changes all of the time. We buy grapes from Upstate, as well. We made a Riesling in the beginning. For me Finger Lakes Riesling is the best Riesling in the country, and I’m just buying grapes. Why wouldn’t I make Finger Lakes Riesling? We label it Finger Lakes and everything; we put vineyard designation on as much stuff as we can.”
Speaking of the dependence on purchased fruit, Anthony said, “The hard part about only buying grapes is we can’t necessarily be consistent. We don’t always get the same quality of fruit. So we might make a wine and then not be able to make it again for years. So it’s hard to be in the marketplace that way. But on the other hand, it’s got its advantages, because we can adjust our production levels every year. We can be opportunistic and jump on good vintages and make extra wine and hold back in bad vintages. We can just do a one-off wine with some grape variety that I was able to purchase and make whatever even just once, if there are some grapes available. We can be opportunistic at the last minute and buy fun stuff, different stuff. There are a lot of advantages to not owning a vineyard, and there’s a lot less risk.”
For example, Anthony has made Nemesis, his first wine, a Pinot Noir, only once. He eschewed making again until this year as he did not find grapes of the quality he demanded for making that varietal again. Talk about fussy.
Anthony operates on the idea of honesty in all things bearing on his wine: honest wine that is made with minimal manipulation (if any) and reveals its varietal character; honest marketing—with full disclosure of how the wine is made; and honest labeling—straightforward and direct, without unneeded embellishments. A testament to that is found in his wine spec sheets which accompany each of his wines. Talk about full disclosure.
The Winemaker Studio
Anthony’s The Winemaker Studio is owned and operated by him and his wife, Chef Sarah Evans Nappa, of Anthony Nappa Wines. They moved to the North Fork in 2007 and in the same year Anthony established his own wine brand, Anthony Nappa Wines while working as winemaker for Shinn Estate. His first wine was Nemesis, a white wine made from Pinot Noir, of which 200 cases were made. Sarah has considerable international experience and is previously the Sous Chef at the North Fork Table & Inn in Southold, NY. When she is not looking after their son Leonard (born in 2013), or running the tasting room, she is available for hire as a private chef for small events and dinner parties.
In the beginning Anthony invited other winemakers who were producing their own brands but had no tasting facilities of their own to offer their wines at the Studio. It was a cooperative venture, and tasting rotated with a different brand being highlighted for tasting each weekend. Over time a number of them moved to other tasting rooms that were more connected to their production. For example, Russell Hearn, John Leo, and Erich Bilka all work at PWG (Premium Wine Group, a custom crush outfit) which has its own tasting facility, The Tasting Group, for brands that are made at PWG. So while their wines are now available at retail from the Studio, their wines are no longer offered as part of the tasting menu, which now only highlights Anthony’s own wines and Greg Gove’s Race label of wines.
The Winemaker Studio is currently offering:
Anthony Nappa Wines from winemaker Anthony Nappa of Raphael Vineyards
Race wines by Greg Gove, former winemaker at Peconic Bay Winery—now closed.
Suhru Wines from winemaker Russell Hearn of Lieb Cellars and head production winemaker PWG
Leo Family from winemaker John Leo of Clovis Point and production winemaker at PWG
T’Jara Wines from winemaker Russell Hearn
Influence Wines from winemaker Erik Bilka of Castello di Borghese and production winemaker at PWG
Coffee Pot Cellars from winemaker Adam Suprenant of Osprey’s Dominion Vineyards, who now has his own tasting room.
Anthony’s own wine labels are elegant in their simplicity and he likes to give his wines distinctive names—each in a different typeface—that reflect something of the character of each. For example, of three that we sampled, the names suggest a story:
Anomaly, so named because it is just that: a white wine made from a red grape–in this case Pinot Noir. According to the spec sheet for this wine, the fruit is sourced from several vineyards: that from the Finger Lakes brings acidity and fruitiness, while from the North Fork the grapes impart more structure and body. Together the blend brings forth a good balance to Anomaly. All the fruit comes from sustainably-maintained vineyards. The grapes are hand-harvested and gently pressed with no skin contact, but using red-wine yeast from Burgundy. Cold-fermented for two weeks, no oak was used nor was there a malolactic fermentation. It was bentonite-filtered for heat stability, cold-stabilized, and sterile-filtered before bottling.
The 2013 Anomaly comes from an excellent vintage characterized by a cool summer and 50 days without any precipitation until harvest, resulting in fully-ripe and very clean fruit. The wine is of a medium lemon color with a slight blush, with a full body, firm acidity, and notes of strawberry, white peach, and a minerally finish, perfect as an aperitif or summer wine. 12.3 % abv; $20; ; 90 points from Wine Enthusiast. Drink within a year.
The 2012 Dodici is a blend of 67% Merlot, 28% Cabernet Franc, and 5% Cab Sauvignon; the fruit, of an excellent vintage, came from two pre-eminent vineyards on the North Fork: McCullough and Matebella, which are sustainably farmed. The spec sheet also tells us that the grapes were fermented after 5 weeks of maceration and aged separately for 18 months in French oak, only blended just prior to bottling unfiltered and unfined. Just 187 cases were produced. The resulting wine is a deep brick-red color with suggestions of tobacco, licorice, and red fruit on the nose while offering a full body and a nice, long finish with mineral notes. Drinkable now, it could be laid down to evolve for five more years. It will happily accompany any red-meat dish or go with a full-bodied cheese. 13.2% abv; $35; 91 points from Wine Enthusiast.
Anthony’s 2013 Chardonnay has an Italian spelling that reflects what he considers to be a “rustic Italian style,” but given that the grapes come from McCullough Vineyards one might wonder if there weren’t a touch of the Irish about it as well. Anyhow, the vintage has been described above and as a result the fruit shows beautifully. Unoaked, the wine was fermented with wild yeast and then underwent a malolactic fermentation, yielding aromas of ripe peaches, citrus, and buttery notes. With that we have a full-bodied wine with firm acidity and a medium-length with some minerality. In fact, we’d call it elegant, and it has excellent typicity–this can be nothing other than a Chardonnay, and a very-well made one at that. Perfect with any fish or seafood. 13.9% abv; $20; ; 90 points from Wine Enthusiast; to drink now or hold for a few years.
Empire State Cellars, once located in the huge Tanger Mall in Riverhead, Long Island, closed its doors on December 27, 2014. It was unique as the only retail outlet to sell wine, brews, and spirits from all of New York State. Not really a store, it was a satellite tasting room of Peconic Bay Winery, in Cutchogue, on the North Fork of Long Island, whose owners, Paul and Ursula Lowerre, fully financed ESC’s creation. However, Peconic Bay closed the winery doors last year, and closing ESC is another cost-cutting move on the part of the Lowerres, who were unwilling to continue to pay the very high and profit-robbing rent.
The story of how ESC came to be, however, is worth preserving.
Jim Silver, who was the general manager of Peconic Bay Winery until it closed its doors in 2013, first conceived of the idea of a satellite tasting room in 2010, when it became clear that the large number of visitors to the tasting room at Peconic Bay Winery was regularly pressing its capacity.
It was not possible to expand the tasting room given current conditions, so Jim pitched his idea to the winery’s owners that a satellite tasting room in the area could draw yet more people and at the same time provide for exposure not only of Peconic Bay’s own wines, but those of other wineries from all the viticultural regions of New York State, include the American Viticultural Areas (AVAs) of the North Fork, the Hamptons, all of Long Island (which includes Queens and Brooklyn), the Hudson Valley, the Finger Lakes, Lake Erie and the Niagara Escarpment. They liked the idea and gave Jim the go-ahead to follow up on it.
Jim negotiated with the Tanger Outlets Mall in Riverhead for a store location and worked with the State Liquor Authority on the licensing of the premise. The lease was dependent on the license. The cooperation from the SLA could not have been better, given that a mandate of the agency is to help promote New York State wine. When the SLA chairman, Dennis Rosen and his counsel came to talk to Jim, Jim told them, “This is what we’re going to do.” Withal, he explained that, as a NY winery, Peconic Bay Winery was allowed by law to open an off-premise retail outlet.
In this case the outlet would offer not only PBW’s own wines, but those of any and all wineries in NY State, provided that they’d be willing to sell their wines to a competing winery at a fair discount from their on-premise retail prices. (One must understand that most of NY State’s wineries have a very small production, so it behooves them to sale from the winery tasting room, where they can sell at full price with no discount for retailers. On the other hand, a presence at other outlets, including restaurants, gets them a broader exposure to the public.) Furthermore, as a retail outlet of a winery, ESC could also sell wine to restaurants at wholesale prices. The SLA counsel immediately grasped the scope of the idea and observed that this was the three-tier distribution system rolled into one. Indeed, across the United States, wine is typically distributed as follows:
Wineries can sell to customers directly at their premises or distribute them to retailers by selling at a considerable discount to wholesalers or distributors.
Wholesalers provide the wine to duly-licensed retailers and restaurants at a price that allows them to sell the wine profitably.
Retailers then sell the wine to the public with whatever markup they choose to make.
New York, as a leading producer of table wine, has enacted fairly liberal laws on behalf of its wineries, so its laws permitted exactly the kind of retail outlet that Jim had conceived. Ergo, Empire State Cellars. Roughly a third to a half of the wines offered come from Long Island, with the balance coming from the rest of the state. ESC then broadened its offerings to include New York State craft brews and spirits. There are NY Vermouth and Absinthe makers, Bourbon and Single Malt Whiskeys, liqueurs, rums, vodkas, and so on. All craft and all of high quality. Craft brews of all manner are made in New York as well, garnering a great deal of attention and respect. One could have it all by confining oneself to just the products of our State.