Viniculture in LI, Part III: Baiting Hollow Farm and Vineyard

Baiting Hollow Farm Vineyard

According to the winery’s Website, it was sometime in the 1980s that Sam Rubin ventured to eastern Long Island and acquired what has since become Baiting Hollow Farm Vineyard (BHFV). A lifelong farmer and naturalist, he began to till the soil, the basis for all great wines, using only organic compost and other natural inputs.

On his first 3.5 acres, Sam planted fine French vines and more were added after he purchased 13.5 adjoining acres. By then, his son Richard, a successful business entrepreneur, saw that his father needed help, so he stepped in with a sound business plan and a talented team to oversee and supervise wine production and vineyard management. Their approach has been successful in the context of the rather temperate and conducive climate of the region. The aforementioned, along with their hard work and high standards, remain the foundation for BHFV’s wines. The fact that they use no chemical fertilizers or herbicides (they merely turn weeds right back into the soil to enrich it) are key ingredients in their not-so-secret estate grape-growing recipe.

Sam died in 2014 at the age of 87, but the family has continued on with Richard at the helm. Steve Levine, who married Sam’s daughter Sharon, is the General Manager.

Tom Drozd, the winemaker, is a Riverhead native. Farming is in his blood, for as a child he would visit his grandfather’s farm in Jamesport and help with the picking of vegetables that grew there. Years later that farm was sold and is now part of Jamesport Vineyards. He has had long experience making wine in the region, going back to 1998, starting at Palmer Vineyards, where he worked until 2006 and then at Pellegrini Vineyards until 2014. Tom has been the consulting winemaker for Baiting Hollow since 2003. Richard Rubin and he work together on the blending of the wines, which are made at PWG. Bill Ackermann is the vineyard manager.

BHFV consists of 17 acres with 11 acres that are planted. Their estate fruit is supplemented with grapes from quality growers when needed to fill the demand for their wine offerings. They purchase Chardonnay grapes locally and until 2015, bought Riesling exclusively from the Finger Lakes. A more recently planted three-acre block of Riesling in their own vineyard allows them to claim that this varietal is from their own harvested fruit.

Tom is a firm believer in the idea that “it all starts in the vineyard.” For him, knowing the vineyard means walking it and carefully observing how the fruit is developing, for that tells him the direction that he’ll take once the actual winemaking commences. He sees himself as a caretaker of the fruit, working along with Bill Ackerman. What makes it particularly interesting is that Tom is still able to accomplish this even after having moved to Florida a couple of years ago. He communicates by phone and over the Internet (a method that permits him to view the crop between trips back to Long Island). He flies up regularly to be more hands-on, especially as harvest approaches. He makes the wines at Premium Wine Group’s custom crush facilities in Mattituck.

BHFV had, since 2007, maintained a horse-rescue sanctuary, which got started when they learned that countless numbers of American horses were being shipped to meet horrible deaths in both Canada and Mexico to satisfy an International market for horse meat in parts of Europe and Asia. They knew that we do not slaughter horses or eat them in the U.S. since they are revered and loved in our culture and so they were deeply disturbed. Further, they had discovered that the vast majority were young and healthy and this caused them to take action!

BHFV saved many horses over the years and have thankfully adopted out those they have rescued to loving homes by way of Sharon’s efforts and how caring, particular, and discerning she is. What remains is their ongoing effort to continue to raise funds for this cause. For this purpose, there is a wine-label series named after four of their former sanctuary’s most beloved residents. Wonderful individual wines offerings are available; ‘Mirage’ (a red blend), ‘Angel’ (Chardonnay), ‘Savannah’ (Rose) and ‘Isis’ (Dessert). A percentage of the proceeds from the sale of this horse rescue wine series go to support other reputable horse sanctuaries.

Its Website provides much insight about the goings on at BHFV, and while wines can be purchased online with free shipping and special offers, there seems to be limited technical information about them. However, this may be found by both email and phone inquiry.

When visiting wine country along Sound Avenue on the North Fork, BHFV is the west-most vineyard, located just east of Edwards Avenue. The tasting house, in the style of an English pub, is located in the carefully-restored 1861 farmhouse seen above.

Food & Wine Magazine, in its November 2015 issue, listed BHFV as one of the 20 “Best Long Island Wineries to Visit,” while Travel and Leisure selected it as a top wine destination for the Riverhead-Suffolk County region in 2018.

Why? Because the Rubins devoted nearly all of the first floor of a carefully-restored farmhouse and rustic rear courtyard to a tasting area. A visit is rewarded by a sense of history as well as comfort in which to relax, taste, and enjoy the food & entertainment.

Many of their wines have won awards in competitions. The 2011 Sweet Isis, a Riesling dessert wine, won Double Gold at the 2014 Finger Lakes International Wine Competition; the 2013 Riesling, just off-dry, won Double Gold at the 2015 Competition; the 2014 Cheval Bleu, a dessert wine based on Cabernet Franc, won Double Gold at the 2017 NY Wine & Food Classic; the 2014 Cabernet Sauvignon won Double Gold at the 2017 Finger Lakes IWC and; the 2015 Riesling won Double Gold at the 2019 Finger Lakes IWC. That’s not to mention all the gold and silver medals that their other wines have been awarded just since 2012.

North Fork Wine Trail

Baiting Hollow Farm Vineyard

Address: 2114 Sound Avenue, Baiting Hollow, NY
Owner: Baiting Hollow Farm Vineyard, LLC 
Winemaker: Tom Drozd, using PWG facilities        Vineyard Manager: Bill Ackerman
CEO: Richard Rubin                                General Manager: Steve Levine
Phone: 631.369.0100
Website: baitinghollowfarmvineyard.com             
Online store: Yes                                 Facebook: Yes
E-mail: info@bhfvineyard.com               
Year Established: 2007                            Vineyard: 17 acres, 11 acres planted
Annual production (varies by vintage): about 3,800 to 4,800 cases
Varieties grown: Riesling, Cabernet Sauvignon, Cabernet Franc, Merlot

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